theSkimm Loyalty Program

Project Overview

theSkimm’s Loyalty Program is a rewards program for members to earn points and rewards for engaging with products across theSkimm ecosystem. By interacting with theSkimm’s content, members earn points and unlock opportunities to fuel your personal growth, learn more about topics and issues you care about, and redeem rewards. By engaging with different Skimm products (think: clicking on content in the Daily Skimm, watching a video or reading an article on theSkimm.com), members earn points.

Daily Skimm Newsletter | Modules Redesign

Project Overview

The goal for the redesign of the Daily Skimm, an email newsletter with an engaged community of over 4 million active subscribers, was threefold:

1. Readability: updating the layout, fonts and styles; break up the content into modules

2. Unified Branding: bring about consistent branding and imagery across all newsletters (Daily Skimm, Skimm Your Life, and Skimm Money)

3. Awareness: updating the footer to include additional products, social media and include unsubscribe links