Goal: - Update the email marketing campaign to reflect a consistent visual direction - Provide branded email templates to aid various departments (PR, Development) in easily creating newsletters and emails
Establishing digital styles and standards: I designed a responsive 2- and 3-column grid for desktop and mobile. The grid is made up of 3 image blocks and corresponding text boxes and a prominent singular CTA.
Improving workflows: To increase the organization's efficiency, and improve communication between marketing and the various departments, I built three branded templates using the ESP's (Wordfly) Modern Editor and explained how to use it.
The recent re-design of the newsletter adhered to the brand guidelines established by Manual Creative, fully incorporating brand colors and typeface.
Opening Night Exhibition Invitation
The newsletter was initially re-designed to be responsive and launched shortly after the organization and website rebrand. This version was hand-coded into the email service provider (Wordfly).
Yerba Buena Center for the Arts
All designs are made in the spirit of the new graphic identity designed by Manual Creative, and developed since the graphic identity launch in mid-2016.
A brief history of the prior identity designed by Futurebrand and the transition to the new identity by Manual Creative can be found here. Scroll down for more digital assets designed by YBCA's in-house marketing team.
MVP SUMMARY: This is a simple jobs board for people who are interested in working at the intersection of arts and technology. I built this site to make it easier for people who work in design, technology and digital marketing but want to focus their job search on the arts and culture industry.
Current Project Features include: - login / signup (but no yet available to the public) - three models (user, job, tag) - each user has their own profile page that lists jobs they've posted - users can sort the jobs based on three tags - users can sign in and add their own jobs to the site
Future Project Features include: - add models for companies and cities - send welcome email to new users upon sign-up
MVP SUMMARY: Buzzy Bee is a mobile web app that allows you create, edit, and view short notes -- like to-do lists. For now you must log in to create a note, create your own or useaccount name: maria, password: password
MVP SUMMARY: For this project, I was tasked with creating a static responsive client site -- one column on mobile, two` columns on tablet, and three columns on desktop. The page has a PHP form that displays an error if the form is submitted incomplete or incorrectly. On a successful form submission, the user is sent an email with a custom message.
InstaHeart - Food Hackathon
CLIENT: Food Hackathon + Forum
TEAM: Lonnie Kurlander, Co-Founder, Product Lead Molly Maloof, Co-Founder, Wellness Lead Lauren DeVos, Co-Founder, Business Lead Karen Jackson, Strategist Greg Dalli, Co-Founder, Business Lead Grant Smith, Web Development Josh Yazman, Communications Strategist Caryl Chinn, Food Strategist Imanol Aranzadi, Web Development Celeste Layne, UI/UX Designer
DURATION: 2 days
SKILLS: UX Design Visual Design Sketch
InstaHeart is an Android app and text messaging service that enables food stamp users to order healthy food baskets and pick them up at participating locations in their neighborhood.
Retailers bundle low cost foods into a curated and discounted InstaHeart basket that is available for pickup. Retailers reduce food waste by distributing food that would ultimately be discarded. Savings are passed along to EBT recipients. The baskets contain recipes to help promote andsustain healthy habits.
Individuals on CalFresh, SNAP or WIC have access to free or discounted android devices and the text messaging service meets the need of feature phone users.
Ohio Transit Initiatives
CLIENT: State of Ohio Department of Transportation
TEAM: Hazel Scher, Project Manager Julie Pang, Web Development Celeste Layne, Design + Web Development
PROJECT DESCRIPTION: Our team designed and developed a web portal for the State of Ohio Department of Transportation. The web portal acted as a tool by which the Ohio Transit Initiatives steering committee (user group) could review and submit comments for nine white papers, written by the consultant.
The web portal needed to have a landing page that explained the review process with links to the nine different white papers. At which point, they could download the documents in Word format and use track changes to edit and re-submit to a database that recorded their name, e-mail contact and time of submission.
Since there was not direct contact with steering committee members, it was decided that users would have a basic understanding of web technologies. We quickly brainstormed ideas and layouts, creating a mock-up for client approval (with minor edits) using Illustrator and Photoshop.
The sub pages illustrated the four-step review process users needed to follow: 1. Download the white paper to user computer (make edits in MS Word using track changes); 2. Fill out the comment form; 3. Upload the revised document to the project database; 4. Submit.
SUCCESS METRICS: The project site went live in September 2014 for three (3) months
WHAT COULD HAVE BEEN DONE DIFFERENTLY: Since there was a clear target audience, an attempt to connect with a few steering committee members might have shed light on how they would use the web portal. Even though the portal was designed to be responsive, an assumption was made that all activity would occur via the desktop.
This five-legged intersection of Hunts Point Avenue, East 163rd Street and Southern Boulevard in the Bronx suffered from safety problems for pedestrians, traffic congestion and overall confusion.
Based upon collaboration with local stakeholders and community members, this project called for shortened crosswalks and added landscaped refuge islands in order to reduce congestion and increase safety for all users.