Team
FOUNDER
Celeste Layne
Celeste Layne is a technology strategist, systems architect, and founder partner to ambitious, culturally driven businesses. She works at the intersection of product, platform, and business model — helping post–product-market-fit brands evolve from handcrafted operations into scalable, investor-legible companies.
Celeste specializes in guiding non-technical founders through complex technology decisions with clarity and conviction. Her work combines deep technical fluency with a designer’s sensitivity — translating founder instinct into infrastructure that compounds over time. She brings a background in architecture, a career in design technology, and a lifelong commitment to systems that serve both growth and soul.